
Would you like to see moon advertising?
Total Votes: 55
There can be no doubt that beer advertising has often been markedly different from most other marketing tactics. In a fiercely competitive market some companies have often flaunted "good taste" and "quality" while others have created hilarious ads that have almost nothing to do their product. (remember the super bowl and Wazaaaaap?) More often than not the challenge is simply getting the brand name out there and into the public's memory. But one particular company may have topped all previous attempts.
Rolling Rock, produce of Rolling Rock Pale Ale has announced their intentions to advertise on the moon. While it may sound farcical, they've been pushing a comical television commercial campaign to bring public awareness to the historic event. Nighttime on March 21st, it has been announced, is their first official attempt.
The schematics of space advertising are simple. Find a suitably large heavenly body (the moon) and beam a powerful laser at it displaying the company's logo. While theoretically possible, astronomy experts disagree as to whether Rolling Rock could pull off such a stunt.
There are two main problems with their plan: for one, the laser would have to be incredibly powerful just to reach the moon and reflect back visible light. Such lasers do exist, but are they commercially available? Whats more is that Rolling Rock apparently expects their logo to fill up the moon. Shining a concentrated dot on the moon is one thing, but spreading out the logo over half of the entire surface and expecting to see it is sheer ludicrous.
And to add another nail in this moonvertising coffin, they've scheduled to do it at the worst possible time--during a full moon. Our brilliant sun shines out and illuminates the moon quite well at night. So much that, when positioned directly behind the earth, the "full" moon becomes the brightest object in the night sky, able to cast shadows on objects on earth. Rolling Rock essentially needs a laser brighter than the sun to outshine the light that's already there.
Their best bet would have been to shoot the laser at a "new" or dark moon. The dark canvas would be much more likely to show the light. But this would be more difficult, because new moons often appear in tandem with the sun. So in a nutshell, don't be so quick to believe the hype.
At the very best, in all unlikelihood, you might be able to see a very pale green reflection of the Rolling Rock logo. More likely than not, you won't see anything at all. But all this mere talk about "moonvertising" has some questioning whether or not its ethical to advertise on the moon. Now I know you're thinking, 'What? an ethical argument about the moon? Now I've heard of everything." Seriously though, consider the implications.
I can't deny that advertising on the moon is impossible, and some day in the future we could see a form of it. But the moon is on display for all the world to see, who's to dictate WHAT is advertised or even said? Imagine having a romantic evening with your date while the moon is obscured by an ad for preparation-H. A beam of light could be directed from anywhere, political messages, racial slurs, idiotic advertisements...the only thing stopping someone from plastering messages on the moon is someone with a more powerful laser.
And perhaps most importantly, any kind of fantastic laser-light display (of advertising) simply detracts from the natural beauty of our closest neighbor in space. But how many of us, can say that the dazzling night moon is something we even pay attention to anymore? In much the same way as the invention of the light bulb--while not necessarily a bad thing--has destroyed our view of the night sky, moonvertising may be first step in our destruction of the natural beauty of space.
moonvertising.com
If this gets started and works it will be the saddest day ever! I can't even imagine what it might be like! There ought to be a law against it!
Anyone opposed could create an organization which would find support to fundraise to build a laser scrambler that would be activated whenever someone projected anything on the moon. It would render any message instantly useless. I think there are too many moon lovers for this to work as a global billboard. If Rolling Rock succeeds they will loose some customers forever.
Hey, didn't Ted Turner want to colorize the moon?
today, march 22 and i am the first to reply the truth on the internet.... FAKE!!!! i was up till 5:00 AM and no laser moon i even used realy good benoculars!!!!!
rollin rock u sux
Your dismissal of an ethical arguement about moonvertising was shallow and unencompassing of what could be lost here. You dismissed it as something a finatic would do, rather than any reasonable person. Advertising has encroached on every aspect of our lives, ads are everywhere! There is a huge problem with the assumption that companies may think they have the right to pollute the moon as well. The moon is a spiritual, nuetral symbol in the sky, soothing and reflecting the wonder of the universe. I don't think that rolling rock or anyone else has the right to pollute the minds, vision and the moon itself with it's advertising. I don't really expect you to understand, but it should be said none the less. Besides, beyond the huge ethical problems with this, Rolling rock isn't even a good beer, it sucks, maybe they should spend more time brewing better beer and less time trying to scheme polluting everything that's beautiful and pure.
Advertising is now possible and without the need for lasers. www.milliondollarmoon.com
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